I once visited a café overlooking the Ryuzu Falls in Nikko.
This café, where guests come to enjoy the sound of the waterfall, plays absolutely no background music.
On the wall hangs a single sign.
"Classic Area.”
I scanned the sign with my smartphone, and through my earphones came the sound of Nikolai Myaskovsky.
The pairing with this expressive waterfall brought me a moment of pure bliss…

This latest XPAND Linked product is a brand-new release under the "BGM Sign" series.
There are many spaces — outdoor cafés, art galleries, and the like — where piped music is simply not wanted. At the same time, the synergy between music and environment can create a truly remarkable experience.
The BGM Sign lets visitors scan a barcode on a sign to listen to internet radio content on their smartphone. It is a novel category of signage product that enriches each visitor’s personal experience through music whilst preserving the tranquillity of public spaces.
First up: "Classic Area."

And the second: "Jazz Area."

Both let you enjoy the music free of charge, with no app required.
- This product provides a link to an internet radio station (hereinafter the “broadcaster”) only, and does not itself make use of any broadcast content.
- We select broadcasters with due regard to content quality and user experience. However, we make no guarantee as to the quality or continuity of the content.
- We have no business, capital, or other affiliation with any broadcaster.
- The broadcaster linked from this product may be changed without notice, owing to changes in our business policy or the broadcaster’s specifications.