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[DAC Festa Ginza Report] Creative Talk - Live Sale: ”Kuro Ama", The Rare Persimmon

Updated: Dec 12, 2023

At 16:00 on 8th October, at the Ginza Glass View Stage, OKADA Yoshikazu, Head of Direct Sales at JA Kinosato from Kinokawa-shi, Wakayama, and ASANO Takashi, President of Agri Soken specializing in brand strategies and business model construction in the agriculture and fisheries field, conducted a live sale of the rare persimmon "Kuro Ama."



"Kuro Ama," a type of astringent persimmon, achieves an exceptionally high sugar content through a special method. They passionately spoke about the allure of this rare persimmon, which accounts for only 0.1% of the national persimmon production.



Additionally, on-the-spot sales were also conducted at the venue, attracting many visitors, including tourists from overseas, who stopped to take a closer look.



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